Email Marketing Acronyms

BIMI – Brand Indicators for Message Identification
CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing
CASL – Canadian Anti-Spam Law
COI – Confirmed Opt-In
CTOR – Click-To-Open-Rate
DKIM – DomainKeys Identified Mail
DMARC – Domain-based Message Authentication, Reporting & Conformance
DOI – Double Opt-In
ESP – Email Service Provider
IMAP – Internet Message Access Protocol
MUA – Mail User Agent
OOO – Out Of Office
PECR – Privacy and Electronic Communications Regulations
POP – Post Office Protocol
SMTP – Simple Mail Transfer Protocol
SPF – Sender Policy Framework
UBE – Unsolicited Bulk Email
UCE – Unsolicited Commercial Email

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