SaaS Acronyms

ACCR – Annual Customer Churn Rate
ARPA – Average Revenue Per Account
ARPU – Average Revenue Per User
ARR – Annual Recurring Revenue
CAGR – Compound Annual Growth Rate
CAGR – Compound Monthly Growth Rate
CCR – Customer Churn Rate
CMRR – Committed Monthly Recurring Revenue
DAU – Daily Active Users
LVR – Lead Velocity Rate
MAU – Monthly Active Users
MRR – Monthly Recurring Revenue
NRR – Net Revenue Retention
SaaS – Software as a Service

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