SEMrush vs. Ahrefs vs. Moz — 2019 SEO Tool Comparison / Review (preview version)
SEMrush has provided a MT-specific link for a 14 day free trial.
disclosure: This site uses affiliate links when relevant. It doesn’t cost any more for you, but sometimes provides deals like this.
- Site Audit
- Site Stats
|$ Per Plan||Plan 1||Plan 2||Plan 3||Plan 4|
|SEMrush||$99.95 (Pro)||$199.95 (Guru)||$399.95 (Business)||upon request (Enterprise)|
|Ahrefs||$99 (Lite)||$179 (Standard)||$399 (Advanced)||$999 (Agency)|
|Moz||$99 (Standard)||$179 (Medium)||$249 (Large)||$999 (Premium)|
The plan prices are superficially similar, but there are important differences. The right plan will have the feature quality you want, and the resource quantity you need to use everything. Determine which resource limits pertain to you, then compare the price points for each tool.
For agencies, it might be the number of projects. For a big site, maybe the number of pages crawled per site.
While there is no right plan for everyone, there are ways to help everyone make sense of the available information. Simply click the tabs / links above to compare SEMrush vs. Ahrefs vs. Moz on the basis of Projects, Keywords Tracked, Pages Crawled or API.
Ahrefs is pretty geeky. SEMrush is pretty detailed because I tend to use it more. Moz, no assumptions.
I’m still digging through and lining everything up, but Ahrefs and SEMrush appear more detailed than Moz.
–> click the “Screenshot” tabs for more –>
Ahrefs is likely the leader, SEMrush is not as big into links, Moz says they are up to something so maybe they are…
I did some light testing, although after this it didn’t make sense to do deeper testing. I’m not seeing links as a huge point of differentiation. Everyone has gaps. And not just in the junk links that make up most of the tool-ego stats. Every site missed “obvious” links that the other sites caught.
Beyond any testing results, I’m not sure if i weigh the Backlinks feature as high as I did in the past. I may revisit this later, but for now I’m going to look for features with more significant differences.
–> click the “Testing” tab for more –>
In the early days, there was Moz. Like many people at the time, I had Moz as a main tool in my SEO tool box. And it was helpful. But over time, they got complacent. Worse, I was complacent along with them! You have to re-evaluate your key tools and your assumptions periodically.
Eventually, I made my way over to Ahrefs, based on the strength of their link data. And Ahrefs has been solid. Their link data remains useful, although I don’t geek out over links quite like I used to. But you can see their commitment to an overall-useful tool with their detailed blog posts introducing each new feature upgrade.
Time to get complacent? Tempting, but no.
Enter SEMrush and all it’s fancy features. So many features that it takes a while to integrate them into my workflow. And sometimes I worry that they might take their eye off the key features. But so far, so good. To the point where I have upgraded to the API-enabled plan.
So where are we now?
I’m still using the Standard Ahrefs plan, along with the Business SEMrush plan. Moz is on a free trial of the Medium plan for this comparison.
2019-04-26 – added Audit Log section with screenshots.
2019-04-20 – launched a preview version with Pricing, Backlinks, and initial Summary section.