A measure of the quantity and quality of sites that link to your site.


Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.

Link popularity assumes that not all inbound links are equal. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page.

see also: SEO Tools


“link pop”

Related Terms

reciprocal links, search engine optimization

view all terms in the SEO glossary or all terms in the Digital Marketing glossary


Search Engine Watch : Measuring Link Popularity

marketingterms Tools >  Link Building Software & Services

marketingterms Tools > SEO Services & Tools


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Ten Steps to Building Links to Your Site
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The Right Way to Improve Link Popularity
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Linkability – Why Do Some Sites Have It While Others Don’t? (February 2002)

The Road to Link Popularity
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The Five Major Flaws of Link Popularity
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Link Popularity Is Not Your Only Linking Goal
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