Definition

A measure of the quantity and quality of sites that link to your site.

Information

Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.

Link popularity assumes that not all inbound links are equal. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page.

see also: SEO Tools

Related Terms

reciprocal links, search engine optimization

view all terms in the SEO glossary or all terms in the Digital Marketing glossary