Location of a resource on the Internet.


A URL, short for universal resource locator, includes the protocol (ex. HTTP, FTP), the domain name (or IP address), and additional path information (folder/file). On the Web, a URL may address a Web page file, image file, or any other file supported by the HTTP protocol.

URLs are often important to marketers in that they are part of the phrase “Add URL”, the process of submitting a site or page to another site, usually a search engine or directory.

An example URL:

see also: Digital Marketing Tools

Related Terms

domain name

view all terms in the SEO glossary or all terms in the Digital Marketing glossary

Sites : Naming and Addressing


How to Succeed with URLs
A List Apart (October 12, 2001)

A List Apart (2000)