A/B testing – a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

bounce rate – 1.) In web analytics, the percentage of visitors who leave after viewing a single page.
2.) In email marketing, the percentage of emails in a campaign that are undeliverable.

geo-targeting – a method of detecting a website visitor’s location to serve location-based content or advertisements.

heatmap – a graphical representation of data where varying degrees of a single metric are shown using colors.

multivariate testing – a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

see also:

Web Analytics Discounts category at MarketingDiscounts.io  (tools, training, etc.)