A/B testing – a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.
bounce rate – 1.) In web analytics, the percentage of visitors who leave after viewing a single page.
2.) In email marketing, the percentage of emails in a campaign that are undeliverable.
Google Data Studio – a free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.
geo-targeting – a method of detecting a website visitor’s location to serve location-based content or advertisements.
heatmap – a graphical representation of data where varying degrees of a single metric are shown using colors.
multivariate testing – a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.
Web Analytics Discounts category at MarketingDiscounts.io (tools, training, etc.)