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Marketing Terms.com - Internet marketing reference and Internet marketing article index
Internet Marketing Reference

categories

advertising metrics
advertising specifications
affiliate marketing
business and ebusiness
content and community
controversial marketing
domain names
email marketing
free web site promotion
linking strategy
online advertising
search engine marketing
web design and marketing
web site hosting


favorites

blog
SEO
PPC
CPM
text ad
.sig file
favicon
banner ad
pop-up ad
web hosting
deep linking
cost per click
skyscraper ad
link popularity
mousetrapping
viral marketing
click-through rate
surround session
guerilla marketing
beyond the banner
advertising network
self-serve advertising
permission marketing

glossary


reciprocal links

Definition

Links between two sites, often based on an agreement by the site owners to exchange links.

Information

Reciprocal links are based on an agreement by two sites to link to each other. Reciprocal linking is often used by small/midsize sites as an inexpensive way to increase Web site traffic and link popularity.

Ads

2009-2010 Search Marketing Benchmark Report
679 marketers surveyed, 176 charts & tables
w/ conversion, cost-per click, clickthrough rates
special section: search marketing salary guide
special section: worldwide & regional search
special section: critical factors in SEO
special section: testing & ROI tracking

Synonyms

n/a

Related Terms

deep linking, inbound link, link popularity, outbound link

Sites

Webmaster World : Link Development - discussion of topics related to acquiring links (not a place to exchange links)

Articles

What Makes a Site Link-Worthy?
ClickZ (December 12, 2000)

Links: Cheaper and Better Than Banners
ClickZ (November 29, 2000)

Increasing Hits by Improving the Link Popularity of Your Site
SitePoint.com (November 20, 2000)

What Your Link Request Should Contain and Why
ClickZ (November 9, 2000)

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