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Marketing Terms.com - Internet marketing reference and Internet marketing article index
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glossary


reciprocal links

Definition

Links between two sites, often based on an agreement by the site owners to exchange links.

Information

Reciprocal links are based on an agreement by two sites to link to each other. Reciprocal linking is often used by small/midsize sites as an inexpensive way to increase Web site traffic and link popularity.

Synonyms

n/a

Related Terms

deep linking, inbound link, link popularity, outbound link

Sites

Webmaster World : Link Development - discussion of topics related to acquiring links (not a place to exchange links)

Articles

What Makes a Site Link-Worthy?
ClickZ (December 12, 2000)

Links: Cheaper and Better Than Banners
ClickZ (November 29, 2000)

Increasing Hits by Improving the Link Popularity of Your Site
SitePoint.com (November 20, 2000)

What Your Link Request Should Contain and Why
ClickZ (November 9, 2000)

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