outbound link
Definition
A link to a site outside of your site.
Information
Outbound links send visitors away from your web site. Attitudes towards
outbound links vary considerably among site owners. Some site owners still link freely.
Some refuse to link at all, and some provide links that
open in a new browser window.
Opponents of outbound linking argue that it risks losing time and money
from site visitors. This can be a large risk if a site is facing high customer acquisition costs.
Proponents argue that providing high quality references actually enhances
the value of a site and increases the chance of return visitors.
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Synonyms
outgoing link
Related Terms
deep linking, inbound link, reciprocal links
Sites
ClickZ : Building Links
Articles
When to Link Out of Your Site
WebWord (June 5, 1999)
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