Social Media Marketing Glossary

Facebook – a social networking site located at

forum – an online community where visitors may read and post topics of common interest.

like-gate – a barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

moderator – at a forum, someone entrusted by the administrator to help discussions stay productive and within the guidelines.

netiquette – short for network etiquette, the code of conduct regarding acceptable online behavior.

social networking – the process of creating, building, and nurturing virtual communities and relationships between people online.

word-of-mouth marketing – a marketing method that relies on casual social interactions to promote a product.

see also:

Social Media Services & Tools

Social Media Marketing Discounts category at  (tools, training, etc.)

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