Definition

The promotion of products or services via email.

Information

Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low or very high.

Along with the power of email comes the abuse of email, commonly known as spam. Is spam email considered marketing? Technically, the answer is probably yes, but it is certainly not responsible email marketing. While some users fail to distinguish between permission marketing and email spam, spam is actually a major threat to legitimate email marketers, as a glut of messages could make the entire email medium less effective.

Tools

Email service providers are increasingly moving beyond one-size-fits-all newsletters.

ActiveCampaign – integration of email marketing, marketing automation and CRM sales & automation.
ongoing offer: 14 day free trial – check for new discounts

SendinBlue – marketing campaigns and transactional messaging for email and SMS.
ongoing offer: free plan for unlimited contacts & 9000 emails per month – check for new discounts

see also: Email & Digital Marketing Tools
see also: Email Marketing Price Comparison


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Courses

Email Marketing Courses – compare at the big list of online courses.

Related Terms

marketing automation, opt-in email, pass-along rate, permission marketing, viral marketing

view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary