The amount of time spent at a site over a given time period.


Website stickiness is often measured in the average minutes per month visitors spend at a site or network. Sometimes stickiness is measured in terms of page views.

When defined as minutes per month, site stickiness is a function of number of visits (repeat usage) and time spent per visit (session stickiness).

see also: Digital Marketing Tools

Related Terms

impression, page view, Web site traffic

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary

Marketplace [ads] – discount codes for items frequently used by digital marketers; design, domains, hosting, PPC, SEO, more.


Sticky Is As Sticky Does
ClickZ (December 20, 2001)

The Fall of the Cult of Stickiness
ClickZ (March 30, 2001)

Makin’ It Sticky
ClickZ (January 23, 2001)

The Myth of Manufactured Stickiness
ClickZ (November 5, 1999)

Thank You For Clicking…Now, Please Get Out Of My Site
ClickZ (September 7, 1999)

Gettin’ Sticky With It
Wired (March 3, 1999)

White Paper: E-Commerce Stickiness
Journal of Internet Banking and Commerce