Definition

The amount of time spent at a site over a given time period.

Information

Website stickiness is often measured in the average minutes per month visitors spend at a site or network. Sometimes stickiness is measured in terms of page views.

When defined as minutes per month, site stickiness is a function of number of visits (repeat usage) and time spent per visit (session stickiness).

see also: Digital Marketing Tools

Related Terms

impression, page view, Web site traffic

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary