A word used in a performing a search.


Keywords are used by Web surfers to describe what they hope to find when performing a Web search. This statement of a real-time want/need has not gone unnoticed by Web marketers, many of whom have tried to benefit from keyword advertising buys and/or search engine optimization.

see also: SEO Tools


search word

Related Terms

keyword density, keyword marketing, keyword research

view all terms in the SEO glossary or all terms in the Digital Marketing glossary


marketingterms Tools >  Keyword Research Tools

marketingterms Tools > SEO Services & Tools


Choose Your Words With Care
ClickZ (November 1, 2000)

Finding the Keywords That Will Help Customers Find You
ClickZ (October 25, 2000)