Affiliate Manager

Definition

A person responsible for managing an online affiliate program for an affiliate merchant.

Information

Typical activities include:

  • Recruit new affiliates and screen applications
  • Provide customer service to existing affiliates
  • Maintain the creative units and promotions.
  • Report on the affiliate program activity.
  • Finding new ways to increase performance through the affiliate marketing channel.

Affiliate management may be in-house (using a company’s own employee) or outsourced (using a 3rd-party specialist company). For in-house arrangement, larger programs may have a full-time affiliate manager position, or even a dedicated affiliate management team. Companies with smaller affiliate programs may assign the affiliate management tasks to a digital marketing generalist. Or they may work with an outsourced affiliate management company. These outside companies alleviate the issue of maintaining a right-sized staff, while providing experience and relationships within the affiliate marketing industry.

Tools

iDevAffiliate – affiliate management software with self-hosted or cloud hosted options.

see also: Digital Marketing Tools

Articles

5 Questions For Top Affiliate Manager Josh Spaulding
Marketing Land (July 27, 2012)

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