Definition

A person responsible for managing an online affiliate program for an affiliate merchant.

Information

Typical activities include:

  • Recruit new affiliates and screen applications
  • Provide customer service to existing affiliates
  • Maintain the creative units and promotions.
  • Report on the affiliate program activity.
  • Finding new ways to increase performance through the affiliate marketing channel.

Affiliate management may be in-house (using a company’s own employee) or outsourced (using a 3rd-party specialist company). For in-house arrangement, larger programs may have a full-time affiliate manager position, or even a dedicated affiliate management team. Companies with smaller affiliate programs may assign the affiliate management tasks to a digital marketing generalist. Or they may work with an outsourced affiliate management company. These outside companies alleviate the issue of maintaining a right-sized staff, while providing experience and relationships within the affiliate marketing industry.

Tools

iDevAffiliate – affiliate management software with self-hosted or cloud hosted options.

see also: Digital Marketing Tools

Articles

5 Questions For Top Affiliate Manager Josh Spaulding
Marketing Land (July 27, 2012)

Related Terms

affiliate marketing, affiliate merchant, affiliate network, affiliate software

view all terms in the Affiliate Marketing glossary or all terms in the Digital Marketing glossary