Marketing Terms

Search results for: people

  • 2022-11-26
    B2B - business that sells products or provides services to other businesses. B2C - business that sells products or provides…
  • 2022-07-19
    click-through rate (CTR) – The average number of click-throughs per hundred ad impressions, expressed as a percentage. conversion rate – The percentage…
  • 2022-07-19
    A/B testing – A method in marketing research where variables in a control scenario are changed and the ensuing alternate…
  • 2022-07-19
    bounce rate – The percentage of visitors who leave after viewing a single page. call tracking – A system that…
  • 2022-07-19
    abandoned cart emails - Emails generated after an online shopper reaches the cart stage, but does not complete a transaction.…
  • 2022-07-19
    zero-party data – Information that people voluntarily share with companies. Browse by Letter A B C D E F G…
  • 2022-07-19
    vanity metric – A metric meant to impress others or one's ego, without providing insights for smart business decisions. vertical…
  • 2022-07-19
    technical SEO – The process of ensuring search engines can properly crawl and index a website's content, to achieve optimal…
  • 2022-07-19
    scroll depth – The percentage of a web page that a visitor has scrolled to, usually rounded down to predefined…