run-of-network
Definition
Ad buying option in which ad placements may appear on any pages on sites within an ad network.
Information
In run-of-network advertising, advertisers generally give up say over
placement in return for low rates and broad reach. Ads may be placed
randomly in unsold, less valuable portions of sites within an ad network.
Run-of-network buys are similar to run-of-site buys, except the ads
appear on many sites instead of an individual site.
Synonyms
RON
Related Terms
advertising network, run-of-site (ROS)
Sites
n/a
Articles
The Network Buy
ClickZ (November 16, 1999)
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