portal
Definition
A site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
Information
Web portal services often include a search engine or directory, news, email,
stock quotes, maps, forums, chat, shopping, and options for customization. These
are only some of the most frequently offered services; large portals often include
dozens or hundreds of bundled services.
Portals are one-stop destinations for advertisers and marketers, too, offering a endless variety of choices.
Types of Inventory:
* keyword (high)
* category (medium)
* run-of-site (low)
* geographic
* demograph
Advertising Formats:
* banners & buttons
* text links & search results
* multi-format sponsorships
Synonyms
gateway
Related Terms
search engine, metasearch engine, Web directory
Sites
Google : Internet : WWW : Web Portals
Yahoo : Internet and World Wide Web : Portals
Articles
Can Portals Resist The Dark Side?
Search Engine Watch (June 4, 2001)
Toll Booths at the Portals' Gates
BusinessWeek (April 23, 2001)
Portal Peril
ClickZ (September 5, 2000)
Portal Commerce Deals Lack Results
ZDNet (April 6, 1999)
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