Location of an entity on the Internet.


There are different levels of domains.

Examples of the various levels are as follows:

Top-level (TLD).com, .net, .org, .edu, .gov

2nd-levelbusiness, shopping, search
(2nd-level may contain letters, numbers, and hyphens)

3rd-levelwww1, www2, keyword (optional)
(NOTE – make sure your site resolves with or without www)

The selection of domain names is a major consideration when doing business online, and it is often one of the first issues to be addressed. While a good domain name won’t guarantee success, it can have a positive (or negative) impact on almost every aspect of online business.

A “good” domain is one that is easy to remember and minimizes confusion. If you are acquiring a name that has the potential to cause confusion, it is generally recommended that you obtain the most logical variations This often includes non-hyphenated and hyphenated variations, along with words that are phonetically similar and common misspellings.


marketingterms Domain Name Services & Tools
marketingterms Domain Name Idea Generators


web address

Related Terms

long domain name, whois

view all terms in the Domain Names glossary or all terms in the Digital Marketing glossary


.Com: The World’s Most Expensive Address
ClickZ (November 30, 2000)

The Problem of Domain Name Hoarding
ClickZ (November 29, 2000)