Definition

Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

Information

Affiliate merchants that run 100% in-house affiliate programs need to find–and possibly customize–affiliate software to handle transaction tracking and reporting. Solutions range from free and almost-free scripts to expensive software packages.

Affiliate merchants that use affiliate networks do not have to directly manage the affiliate software, although integration must occur between the affiliate merchant’s site and affiliate network’s software.

Tools

marketingterms Affiliate Tracking Software
marketingterms Affiliate Marketing Services & Tools

Related Terms

affiliate marketing, affiliate manageraffiliate merchant, affiliate network

view all terms in the Affiliate Marketing glossary or all terms in the Digital Marketing glossary

Sites

dmoz.org : Affiliate Program Software

Articles

Vendor Spotlight: My Affiliate Program
ClickZ (June 22, 2001)

Build Versus Buy?
ClickZ (May 19, 2000)