Definition

Search functionality specific to one site.

Information

Site search can make or break the user experience. Great search results can help win long-time visitors. Poor search results (“no records found” or “every record found”) risk losing visitors forever.

Search tools are often divided into two categories; software that runs on your servers and hosted services that run on remote servers. Small sites may benefit from a free site search engine service, although the low cost may come at the expense of 3rd-party advertisements with the search results. Enterprise sites may need to buy more customizable solutions, which often run several thousand dollars or more, depending on volume.

Related Terms

search engine

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