Definition

An ad that displays in a new browser window behind the current browser window.

Information

The pop-under ad is the sneakier relative of the pop-up ad. While pop-up ads are often shown (and closed) instantly, pop-under ads linger behind the current browser window, appearing only after other windows have been closed.

see also: Digital Marketing Tools

 

Related Terms

beyond the banner, interstitial, pop-up ad

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary