Permission Marketing

Definition

Marketing centered around obtaining customer consent to receive information from a company.

Information

Coined and popularized by Seth Godin, permission marketing is the opposite of traditional interruption marketing. Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, “turning strangers into friends, and friends into customers.”

Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages.

see also: Email Marketing Tools

Related Terms

email marketing, opt-in email

view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary

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