Definition
The percentage of people who pass on a message or file.
Information
Pass-along rates are a measure of word-of-mouth marketing. Objects typically passed include email messages, Web pages and multimedia files. Content typically passed includes humor and entertainment, late-breaking news, shopping specials, and technical gizmos.
see also: Digital Marketing Tools
Related Terms
email marketing, viral marketing
view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary
Courses
view all options in Email Marketing courses or all types of Digital Marketing courses
