Pass-Along Rate

Definition

The percentage of people who pass on a message or file.

Information

Pass-along rates are a measure of word-of-mouth marketing. Objects typically passed include email messages, Web pages and multimedia files. Content typically passed includes humor and entertainment, late-breaking news, shopping specials, and technical gizmos.

Related Terms

email marketing, viral marketing

view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary