Definition
An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
Information
Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions.
see also: Digital Marketing Tools
Synonyms
new media agency
digital agency
Related Terms
view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary
Sites
VIVIDSITES – example of an agency offering design, development and marketing.
Articles
It’s a Shop-Eat-Shop World
BusinessWeek Online (July 12, 2001)
New Direction for Interactive Agencies
ClickZ (March 29, 2001)
How to Hire an Interactive Agency
ClickZ (March 7, 2001)
Frankenbrand
ClickZ (July 9, 1999)
Pitchmen
Forbes (October 16, 1998)