Definition
An agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
Information
Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions.
Synonyms
new media agency
digital agency
Related Terms
view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary
Sites
VIVIDSITES – example of an agency offering design, development and marketing.
