Inbound Marketing

Definition

A marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.

Information

Inbound marketing is best described as a passive sales model. Unlike outbound marketing, a buyer should make the “first move” before any promotional tactics are used.

see also: Digital Marketing Tools

Related Terms

view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary

Articles

The 2011 State of Inbound Marketing
SlideShare (2011)

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