Inbound Marketing

Definition

A marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.

Information

Inbound marketing is best described as a passive sales model. Unlike outbound marketing, a buyer should make the "first move" before any promotional tactics are used.

see also: Digital Marketing Tools

Related Terms

view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary

Sites

HubSpot: Inbound Marketing Hub

Articles

The 2011 State of Inbound Marketing
SlideShare (2011)