Without monetary cost.


Free stuff (products, shipping, content) dominated much of the virtual landscape during the Web’s commercial boom. Today, with less VC money to pass along to consumers, many businesses are rethinking the strategy of offering free services supported by advertising revenue.

Although free offers are, by definition, without monetary cost, there are often non-monetary costs to be considered. Personal information is often the non-monetary currency of choice, and consumers must weigh the value of free offers against the cost of sharing personal information.


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Sites : FTC Guide Concerning Use of the Word “FREE” and Similar Representations


When Free Begets Fee
ClickZ (February 11, 2003)

Why Music Stays Free
ClickZ (January 14, 2003)

Never Too Cheap to Meter
ClickZ (November 19, 2002)

Information Wants to be Free (Or Does It?)
ClickZ (July 2, 2002)

The ROI of Free
ClickZ (June 21, 2002)

Charge for Your Content? The Three Criteria
ClickZ (June 18, 2002)

Making the Leap From Free to Fee
ClickZ (March 26, 2002)

How Free Content Has Damaged the Content Industry
ClickZ (November 8, 2001)

Information Wants to Be Free?
ClickZ (April 27, 2001)

About Freeloading
WebWord (April 21, 2001)

Live Free or Die on the Web
E-Commerce Times (April 6, 2001)

Are the Days of Free Over?
Wired News (March 31, 2001)

Get Ready to Pay for Content
ClickZ (February 8, 2001)

The Web in 2001: Paying Customers (December 24, 2000)

The Death of Free
ClickZ (December 18, 2000)

Is the Premise of “Free” Killing Us?
ClickZ (December 15, 2000)

The Cult of Free
ClickZ (December 8, 2000)

Free on the Net
ClickZ (August 1, 2000)