Contract term in which one party grants another party sole rights with regard to a particular business function.


Some advertising networks demand exclusivity. Some do not demand exclusivity, but offer a higher rate for an exclusive deal than the standard rate given to non-exclusive deals.

Most rep firms require exclusivity due to the in-depth relationships they have with publishers.

A couple of affiliate networks have tried demanding exclusivity of their merchants, but other affiliate networks have tried to exploit this by promoting their non-exclusive terms.

Some affiliate programs demand exclusivity from affiliate within their product category, but they are exceptions, as few affiliate programs are in a position to make such demands.

see also: Digital Marketing Tools

Related Terms

advertising network, affiliate network, rep firm

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary


Exclusivity Still Sucks
ClickZ (May 25, 2001)

Exclusivity Sucks
ClickZ (March 24, 2000)