Cost per thousand impressions (technically, “cost per mille”).
The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, lead, sale).
The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
1,000,000 / 1,000 impressions = 1,000 units
1,000 units X $10 CPM = $10,000 total price
CPM Calculators – the calculators above, with more in-depth context.
CPM vs. CPC Calculator – useful for Facebook ads and other social ads.
Marketing Calculators – a growing collection of best-in-class calculators.
Facebook Advertising Benchmarks for 2Q17
MarketingProfs (August 31, 2017)
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MobyAffiliates (September 8, 2016)
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HBR.org (August 10, 2016)
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MonetizePros (March 20, 2016)
Historical Monthly CPM Trends on YouTube
Social Blade (January 28, 2015)
Google Quietly Debuts Viewable Impression CPM Bidding in AdWords
Marketing Land (November 26, 2013)
CPM vs CPC: Which Should You Use For Facebook Ads?
Adweek (September 9, 2010)
Low CPM Rates Sow Discontent Among Publishers, Ad Networks
ClickZ (January 25, 2001)
5 Factors That Determine Your Advertising CPM Rates
Video Ad CPM Rates
Podcast Advertising Rates 2017
Display Benchmarks – wow!
Google Rich Media Gallery