Cost per thousand impressions (technically, “cost per mille”).
The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, lead, sale).
The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
1,000,000 / 1,000 impressions = 1,000 units
1,000 units X $10 CPM = $10,000 total price
CPM, CPC, CPA & CTR and more at the online advertising calculators page at marketingdiscounts.io.
You can still access the Google sheet with calculators and other digital marketing resources here.
Online Advertising Courses – compare at the big list of online courses.
Facebook CPMs Increase 171% in 2017 (Report)
AdStage (September 18, 2017)
Facebook Advertising Benchmarks for 2Q17
MarketingProfs (August 31, 2017)
Deciding Between CPM & CPC Bidding on Facebook
PPC Hero (July 27, 2017)
What are the Average Mobile Advertising Rates for Apps?
MobyAffiliates (September 8, 2016)
The High Price of Low-Cost CPMs
HBR.org (August 10, 2016)
What Are Average CPM Rates in 2016?
MonetizePros (March 20, 2016)
Historical Monthly CPM Trends on YouTube
Social Blade (January 28, 2015)
Google Quietly Debuts Viewable Impression CPM Bidding in AdWords
Marketing Land (November 26, 2013)
CPM vs CPC: Which Should You Use For Facebook Ads?
Adweek (September 9, 2010)
Low CPM Rates Sow Discontent Among Publishers, Ad Networks
ClickZ (January 25, 2001)
5 Factors That Determine Your Advertising CPM Rates
Video Ad CPM Rates
Podcast Advertising Rates 2017
Display Benchmarks – wow!
Google Rich Media Gallery