The process of clicking through an online advertisement to the advertiser’s destination.
While the click-through is often the most immediate response to an advertisement, it is not the only interaction. Visitors may choose to type a company’s URL directly into the browser bar, or type the company’s name into a search engine box. This assumes, of course, that the company’s name and/or URL appears in its advertisements.
Accurate counting of click-throughs involves excluding “robot clicks” and duplicate clicks. This takes on added importance when clickthroughs are used as the measurement on which payment is based.
see also: Digital Marketing Tools
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Click-Through Equals Effectiveness?
ClickZ (July 12, 2002)
Is the Click-Through History?
CNET News.com (July 13, 2001)
Out, Damned Click. Out, I Say…
ClickZ (June 19, 2001)
Every Click Is An Investment
WebWord (March 22, 2001)
What Does a CLICK Really Mean?
ClickZ (July 26, 2000)
All Clicks Are Not Created Equal
ClickZ (January 19, 1999)