A frequent, chronological publication of personal thoughts and Web links.


Blogs, or weblogs, started out as a mix of what was happening in a person’s life and what was happening on the Web, a kind of hybrid diary/news site.

The word “blog” is a shortened version of web logs or weblogs. Besides being shorter and catchier, “blog” seems less likely to cause confusion, as “web log” can also mean a server’s log files.

People maintained blogs before the term was coined, but the trend gained momentum with the rise of automated published systems, most notably Blogger at, which lowered the technical barrier to entry for formatting and organizing posts. Now, self-hosted platforms such as WordPress offer new levels of functionality, with a large ecosystem of talented designers and developers serving the varied needs of millions of users.

Despite its grassroots beginnings, blogging has also become a popular platform for business, from companies trying to humanize their brand to solopreneurs seeking to make a full-time income online. But with increased opportunity comes increased competition, and it takes more to stand out now than in the early days of blogging. Still, there are so many more people online today, so the potential rewards are higher for bloggers who break through.

How much money can you make from a blog?

It’s a common question. Now we have income calculators for two popular blogging revenue models. Enter your estimates in the top fields and your projected income will be automatically calculated.

How To Start

1.) Choose a domain name.

Check GoDaddy or Namecheap to see what is available.

2.) Choose a CMS & hosting.

For a blog, WordPress is the clear #1 content management system (CMS). Hosting depends on what you need and want.

We use WP Engine. Definitely not the cheapest, but the support has been worth every penny.

GoDaddy, Bluehost, Siteground have low cost options, especially if you lock in the promo rates for longer periods.

3.) Choose a theme & plugins.

See the WordPress resources list.

Also helpful for bloggers, our lists of 1400+ digital marketing tools and 300+ WordPress resources.

Related Terms

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view all terms in the Blogging and Publishing glossary or all terms in the Digital Marketing glossary


Blogging for Dollars: Giving Rise to the Professional Blogger
O’Reilly Net (August 12, 2002)

What We’re Doing When We Blog
O’Reilly Net (June 13, 2002)

Online Uprising
AJR (June 2002)

Blogonomics: Making a Living from Blogging
PressFlex (May 28, 2002)

Blah, Blah, Blah, and Blog
Wired (February 18, 2002)

Weblogs: A History and Perspective (September 7, 2000)