Business that sells products or provides services to other businesses.


While business-to-business activity exists both online and offline, the acronym B2B has primarily been used to describe the online variety.

In the wake of the dot-com crash, online B2C companies were shunned by investors in favor of B2B companies, with their potential for large, steady sources of revenue. Now, both are thriving, with new technologies and business models permitting online businesses of all kinds to rapidly scale into sustainable businesses.

see also: Digital Marketing Tools

Related Terms

marketing automationB2C

view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary


The Incredibly Quiet B2B Resurgence
E-Commerce Times (October 18, 2002)

Is the B2B Shakeout Finally Over?
E-Commerce Times (May 30, 2002)

Seven Great B2B Marketing Initiatives
ClickZ (April 17, 2002)

B2B = Boring to Branding?
ClickZ (February 19, 2002)

B2B Marketing Predictions for 2002
ClickZ (January 14, 2002)

10 Things That Shaped B2B Marketing in 2001
ClickZ (December 17, 2001)

B2B Advertising: Challenges, Opportunities
ClickZ (January 29, 2001)


B2B Digital Marketing Courses (online)