This is a subset of our complete list of digital marketing degrees and certificate programs at traditional universities and colleges in the United States.
This is the list that only includes Bachelor’s programs about digital marketing or related topics. It includes direct links, whenever possible, to the curriculum and course information for these programs. It also makes mention of the courses related to internet marketing, social media marketing, e-commerce or e-business.
The list has been separated into three parts:
1.) Digital marketing related majors.
2.) Marketing or management majors with a digital marketing related concentration or emphasis.
3.) Digital marketing related minors.
It should be noted that despite some of these being full-blown majors and others “only” having a concentration or minor, those distinctions don’t necessarily indicate how many relevant digital marketing courses the program contains. As you can see below, some majors only have a few relevant courses, while some concentrations or even minors have four or more relevant courses.
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Digital Marketing Related Majors
Iowa
Graceland University
Social Media Marketing Major
digital marketing courses:
- Seminar in Social Media Marketing
- Emerging and Social Media
- Electronic Commerce
Maine
Thomas College
Digital Marketing Management (BS)
Michigan
University of Michigan – Dearborn
BBA Degree – Digital Marketing Major
digital marketing courses:
- Digital Consumer Search and Marketing
- E-tailing and Retailing
- Communications Strategy and New Media
- Digital Analytics and Content
- Managing Electronic Commerce Systems
Western Michigan University
eBusiness Marketing Major
digital marketing courses:
- Internet Marketing
- Advanced Internet Marketing
Missouri
Maryville University of Saint Louis
Internet Marketing, B.S.
digital marketing courses:
- Internet Marketing
New Hampshire
Granite State College
Digital and Social Media (B.S.)
digital marketing courses:
- Trends in Digital and Social Media
- Integrative: Project in Digital and Social Media
New York
Rochester Institute of Technology
Undergraduate Major in New Media Marketing
digital marketing courses:
- Internet Marketing
- Search Engine Marketing and Analytics
- Social Media Marketing
Utah
Utah Valley University
Digital Marketing, B.S.
digital marketing courses:
- Digital Marketing
- Marketing with Social Media
- Content Marketing
- Advanced Digital Marketing and Analytics
- Digital Marketing Capstone
- Digital Marketing Internship
Digital Marketing Concentration/Emphasis
Arizona
Arizona State University
Marketing B.S. with a concentration in Digital and Integrated Marketing Communications
digital marketing courses:
- Digital Marketing in Practice
- Social Media and Content Marketing
California
Azusa Pacific University
B.A. in Management degree – Digital Marketing emphasis
digital marketing courses:
- Marketing and E-Commerce
- Digital Marketing
- Analyzing and Optimization of Digital Media
- Digital Consumer Behavior
- Global Viral Marketing
Georgia
University of Georgia
Undergraduate Marketing Major – Digital Marketing Emphasis
digital marketing courses:
- Social Media Marketing Strategy
- Digital and Social Communication Strategies
- Internship in Digital Marketing
New Jersey
Fairleigh Dickinson University
Bachelor of Science in Marketing, Digital Concentration
digital marketing courses:
- Digital Marketing
- Social Media Marketing
- Marketing Internship (related to Digital and/or Social Media)
New York
Baruch College
Underground Marketing Management Major, Digital Marketing Track
digital marketing courses:
- (required) Marketing Web Analytics and Intelligence
- (required) Internet Marketing
- Digital Advertising
- Social Media Marketing and New Ventures
- Direct and Interactive Marketing
- e-Business Technologies
Digital Marketing Minors
California
California State University – Northridge
Minor in Interactive Marketing
digital marketing courses:
- Consumer Information in the Digital Age
- Marketing Metrics and Insights
- Internet Marketing
- Social Media Marketing
Florida
Florida Atlantic University
Digital Marketing Minor
digital marketing courses:
- Social Media Innovation
- Social, Legal and Ethical Issues of Digital Data
- Social Media and Web Technologies
- Social Media and Web Analytics
- Marketing on the Internet
Missouri
Missouri University of Science & Technology
Business and Management Systems, Minor in Electronic and Social Commerce
digital marketing courses:
- Digital Marketing and Promotions
- Electronic and Mobile Commerce
- Fundamentals of Mobile Technology for Business
- more…
Unknown
The following listings no longer lead to their original content. Are the programs gone, or are they simply moved and their web administrators need help with technical SEO? If anyone associated with these universities has information to contribute, please use the correct your listing form.
Florida
Nova Southeastern University
BS in Marketing – concentration in Digital and Social Media
digital marketing courses:
- Digital and Search Engine Marketing
- Content Marketing
- Social Networking
Illinois
Northern Illinois University
Bachelor of Science in Marketing – Interactive Marketing Concentration
digital marketing courses:
- Internet Marketing
- Interactive Marketing Technology
Maryland
Towson University
Undergraduate E-Business Major (note: not strictly digital marketing, but interesting…)
digital marketing related courses:
- e-Business Marketing
- Principles of e-Business
- e-Business Infrastructure
- Advanced e-Business
- Special Topics in e-Business
- more…
Massachusetts
New England College of Business
Bachelor of Science in Digital Marketing
digital marketing courses:
- Digital Marketing
- Viral Marketing & Digital Presence
- Data Analysis, Metrics and Measurement of Digital Marketing
- Ethics and Social Responsibility in a Digital Age
- Digital Advertising
- Online Consumer Behavior & Social Engagement
- Virtual Business Operations and Management
- Targeted Marketing & Social Optimization
- Search Engine Optimization
- Customer Relations and the Online Environment
- Managing Change in Digital Marketing
- Global Strategies in Digital Marketing
- Advanced Digital Campaign Integration
- Web Design and Development
- Advanced Web-Based Design Strategies for Marketing & Advertising
Suffolk University
Marketing Major – concentration in Marketing Innovation and New Media
digital marketing courses:
- Managing Social Media
- Mobile Marketing
- eMarketing
Michigan
Ferris State University
Marketing degree – E-Commerce Marketing Concentration
digital marketing courses:
- Business-to-Business E-commerce marketing
- Business-to-Consumer E-commerce marketing
Wisconsin
Wisconsin
University of Wisconsin – Whitewater
Marketing Major – Direct and Internet Marketing emphasis
digital marketing courses:
- Internet Marketing
- Social Media and Internet Marketing
