Welcome to freebie paradise.
From the directory of digital marketing tools, here is the BIG LIST of free digital marketing tools.
Descriptions are centered around the “nature of the free-ness” i.e. whether the tools are 100% free, or whether they are freemium (free basic plan, paid advanced plans), and what each plan contains.
Sorting of categories is based on their overall relevance to marketing and perceived value.
Email Marketing Service Providers
Benchmark Email – free plan – up to 2,000 subscribers, does not include some features.
Mailchimp – free plan – 2,000 subscribers and 12K emails per month, some features.
SendInBlue – free plan – up to 9,000 emails per month, 300 emails per day.
see all » Email Marketing Service Providers • see also » Free Trials
Transactional Email Service Providers
Mailjet – free plan – up to 6,000 emails per month, 200 emails per day.
Mailgun (by Rackspace) – first 10,000 emails are free every month.
see all » Transactional Email Service Providers • see also » Free Trials
HeatSync – free plan – basic stats from Alexa / SimilarWeb/ Moz, track up to 2 competitors.
SimilarWeb – free lookup – basic stats (traffic, engagement, geography, referrals, more).
Alexa – free lookup – basic stats (traffic rank, engagement, geography stats, keywords, more).
BuiltWith – free lookup – technology profile of services used by competitors.
Wayback Machine – free plan – lookup archives copies of web pages at various times.
see all » Website Competitive Intelligence Tools • see also » Free Trials
Google AdWords Keyword Planner – free tool – Uses Google’s immense search query data.
Bing Keyword Research – free tool – Another primary source of search query data.
KeywordSpy – free snapshots of keyword or competitor information (paid plan has more detail).
SpyFu – free snapshots – of keyword or competitor information (paid plan has more detail).
keywordtool.io – free version – up to 750+ keyword suggestions per search (some limitations).
Übersuggest – free tool – see “auto-suggest” results on Google, Yahoo, Bing, YouTube, and more.
Soovle – free tool – see “auto-suggest” results for that term + the first character of the next word.
see all » Keyword Research Tools • see also » Free Trials
Google Webmasters Search Console – free tool – signup is a standard task for every website.
Bing Webmaster Tools – free tool – signup and learn what is there, be ready for new features.
see all » Technical Service Tools • see also » Free Trials
A/B & Multivariate Testing
Website Speed Test Tools
Google PageSpeed Insights – free tool – offers “A” to “F” grades on a range of site-speed issues.
YSlow – free tool – offers “A” to “F” grades on a range of site-speed issues (broken for Firefox?)
see all » Website Speed Test Tools • see also » Free Trials
DIY Graphic Design Tools
Canva – free plan – many free features, there are some images and layouts that cost extra.
PicMonkey – free plan – online photo editor with a fun vibe, free version is ad supported.
Pablo by Buffer – free tool – simple tool for quick social media quote-images.
see all » DIY Graphic Design Tools • see also » Free Trials
Social Media Management
Hootsuite – free plan – 3 social profiles and basic features.
Buffer – free plan – 1 social profile per platform, 1 user, 10 scheduled posts per profile.
see all » Social Media Management Tools • see also » Free Trials
SEO Tool Suites
SEO PowerSuite – free version – with basic features (desktop software).
WebCEO – free plan – 2 active projects, 6 keywords tracked, other limitations.
Lipperhey – free plan – with limited features.
Analytics SEO – free plan – 10 keyword rank checks weekly, other limitations, MUST use the account at least once a month.
see all » SEO Tools • see also » Free Trials
Social Media Analytics
Social Analytics – free tool – Chrome browser extension. Key stats for social media platforms.
SharedCount – free plan – up to 10,000 daily queries to track URL shares, likes, and more.
quintly – free plan – Facebook-only, 3 profiles, 1 dashboard, 1 user, 30 days data period.
see all » Social Media Analtyics Tools • see also » Free Trials
Social Media Monitoring
Facebook Analysis & Management
Fanpage Karma – free basic analysis – of Facebook fan page with signup.
Agorapulse Barometer – free tool – benchmark your Facebook page and post on many factors.
LikeAlyzer – free tool – measure & analyze the potential & effectiveness of your Facebook Pages.
Wolfram|Alpha Personal Analytics for Facebook – free tool – analysis of your activity on Facebook.
see all » Facebook Marketing Tools • see also » Free Trials
Twitter Analysis & Management
TweetDeck – free tool – Twitter management tool (bought by Twitter).
Twellow – free tool – find relevant Twitter users by geography or category.
Tweriod – free analysis – up to 1000 of your followers
ManageFlitter – free plan – limited features to cleanup and grow your account.
SocialBro Free Analysis Tool – free analysis plan – for personal users with followers+follows < 5000.
see all » Twitter Marketing Tools • see also » Free Trials
Social Sharing Tools
AddThis – free plan – basic sharing buttons for Facebook, Twitter, Pinterest, LinkedIn, more.
Facebook: Social Plugins – free tool – see what FB friends have liked, shared, or commented on.
LinkedIn: Plugins – free tool – quick way to drop LinkedIn functionality into your website.
Pinterest: Goodies – free tool – help Pinners follow and share your work.
see all » Social Media Sharing Tools • see also » Free Trials
Hotjar – free plan – up to 3 heatmaps, funnels, forms, polls and surveys; 300 recordings. Sample size of 2,000 page views per day. Snapshot size of 1,000 visits for heatmaps, forms; 100 recordings.
Inspectlet – free plan – 100 recorded sessions per month, limited features.
Mouseflow – free plan – 100 recorded sessions per month, limited features.
see all » Website Heatmap Analytics Tools • see also » Free Trials
StatusCake – free plan – with limitations. 5 minute uptime check rate.
Uptime Robot – free plan – with limitations. 5 minute monitoring intervals.
see all » Website Uptime Monitoring Tools • see also » Free Trials
Website Live Chat
Zopim (by Zendesk) – free plan – 1 agent with 1 concurrent chat.
Olark – free plan – 1 operator, 20 chats per month, limited features.
Zoho SalesIQ – free plan – 2 users, 100 chat sessions per month, track 5K visitors per month.
LivePerson – free plan – 1 log-in, unlimited conversations? (site mentions “up to 150 content banners per month” in one place, but not in others…)
see all » Website Live Chat Software • see also » Free Trials
Freshdesk – free plan – includes 3 agents, email & phone channels.
Groove – free plan – includes 2 users, 1 mailbox, and basic features.
see all » Website Customer Support Software • see also » Free Trials
Typeform – free plan – unlimited basic typeforms & responses, does not include Pro features.
JotForm – free plan – unlimited forms/reports/fields, 100 monthly submissions, 100 MB, etc.
FormSite – free plan – 5 forms, 100 items per form, 10 results per form, 50MB file space.
Wufoo – free plan – 3 forms, 100 entries, 10 fields, 1 user, 3 reports.
see all » Online Form Builder Tools • see also » Free Trials
Jimdo – free plan – subdomain, ad supported, limited features.
Yola – free plan – subdomain, 3 pages, limited bandwidth/storage, limited features.
Weebly – free plan – subdomain, Weebly branding, limited features.
Duda – free plan – subdomain, ad supported, limited features.
see all » Online Website Builder Tools • see also » Free Trials
Stock Photo Marketplaces
Magento – free software – popular cart, large market share. “Community Edition” version is free.
OpenCart – free software – among the more popular platforms for 3rd-party templates & themes.
osCommerce – free software – formerly a leading platform, seems to have lost some momentum.
Zen Cart – free software – popular platform for 3rd-party templates & themes, at some markets.
Ubercart – free software – open source e-commerce shopping cart that integrates with Drupal.
TomatoCart – free software – designed for offering great user experience for all digital devices.
CubeCart – free software – free ecommerce solution.
see all » Self-Hosted Ecommerce Software
HipChat – free plan – seems to have essentially everything except video chat screensharing.
Slack – free plan – search & browse 10k most recent messages + have 10 service integrations.
Flowdock – free plan – for teams of five or less.
Campfire – free plan – 4 chatters with 10 MB of storage.
see all » Team Chat Messaging Tools • see also » Free Trials
Asana – free plan – for teams up to 15, includes a subset of features.
Trello – free plan – unlimited basic features (no integrations, larger files, etc.)
Kanban Tool – free plan – 2 boards, 2 users, no file attachments.
Wimi – free personal plan – (3 users, 10 GB, 8 workspaces.
see all » Project Management Software & Services • see also » Free Trials
Domain Name Idea Generators
Lean Domain Search – free tool – Useful. Combines your word(s) with common domain words.
Bust A Name – free tool – Takes work. You provide the seed words and this tool combines them.
Impossibility! – free tool – Add adjectives, verbs or nouns to the beginning or end of your word.
Domainr – free tool – Niche. Most useful for seeing how keywords combine with uncommon TLDs.
Dot-o-mator – free tool – Combine beginnings + ending using lists of word types or your words.
DomainsBot – free tool – Easy to use. Type your words, get suggestions based on synonyms.
NameStation – free tool – Got message, “Sign up free to continue.”
NameMesh – free tool – Easy to use. Type words, get results grouped by: Common, Similar, New, SEO, Short, Fun, Extra, Mix.
WORDOID – free tool – Interesting! Generates made-up words no more than 10 letters long.
Panabee – free tool – Easy to use, type your word(s) and modifies it… switching letters, etc.
DomainTyper – free tool – Easy to use, nothing major to customize, but unusual results.
DomainIt – free tool – Seems to just use some basic synonyms and word re-ordering.
NameTumbler.com – free tool – Select word types, add to beginning or end of your word(s).
NameStall – free tool – Select word types, add to beginning or end of your word(s).
see all » Domain Name Idea Generators