Welcome to freebie paradise.

From the directory of digital marketing tools, here is the BIG LIST of free digital marketing tools.

Descriptions are centered around the “nature of the free-ness” i.e. whether the tools are 100% free, or whether they are freemium (free basic plan, paid advanced plans), and what each plan contains.

Sorting of categories is based on their overall relevance to marketing and perceived value.

Enjoy!

Marketing Tools:

Email Marketing Service Providers

Benchmark Email – free plan – up to 2,000 subscribers, does not include some features.
Mailchimpfree plan – 2,000 subscribers and 12K emails per month, some features.
SendInBluefree plan – up to 9,000 emails per month, 300 emails per day.
see all » Email Marketing Service Providers • see also » Free Trials

Transactional Email Service Providers

Mailjetfree plan – up to 6,000 emails per month, 200 emails per day.
Mailgun (by Rackspace) – first 10,000 emails are free every month.
see all » Transactional Email Service Providers • see also » Free Trials

Competitor Research

HeatSyncfree plan – basic stats from Alexa / SimilarWeb/ Moz, track up to 2 competitors.
SimilarWebfree lookup – basic stats (traffic, engagement, geography, referrals, more).
Alexafree lookup – basic stats (traffic rank, engagement, geography stats, keywords, more).
BuiltWith – free lookup – technology profile of services used by competitors.
Wayback Machinefree plan – lookup archives copies of web pages at various times.
see all » Website Competitive Intelligence Tools • see also » Free Trials

Keyword Research

Google AdWords Keyword Planner – free tool – Uses Google’s immense search query data.
Bing Keyword Researchfree tool – Another primary source of search query data.
KeywordSpy – free snapshots of keyword or competitor information (paid plan has more detail).
SpyFu – free snapshots – of keyword or competitor information (paid plan has more detail).
keywordtool.io – free version – up to 750+ keyword suggestions per search (some limitations).
Übersuggestfree tool – see “auto-suggest” results on Google, Yahoo, Bing, YouTube, and more.
Soovlefree tool – see “auto-suggest” results for that term + the first character of the next word.
see all » Keyword Research Tools • see also » Free Trials

Technical SEO

Google Webmasters Search Consolefree tool – signup is a standard task for every website.
Bing Webmaster Toolsfree tool – signup and learn what is there, be ready for new features.
see all » Technical Service Tools • see also » Free Trials

A/B & Multivariate Testing

Google Content Experimentsfree tool – Google’s testing tools within Analytics.
see all » A/B & Multivariate Testing Tools • see also » Free Trials

Website Speed Test Tools

Google PageSpeed Insightsfree tool – offers “A” to “F” grades on a range of site-speed issues.
YSlowfree tool – offers “A” to “F” grades on a range of site-speed issues (broken for Firefox?)
see all » Website Speed Test Tools • see also » Free Trials

DIY Graphic Design Tools

Canva – free plan – many free features, there are some images and layouts that cost extra.
PicMonkey – free plan – online photo editor with a fun vibe, free version is ad supported.
Pablo by Bufferfree tool – simple tool for quick social media quote-images.
see all » DIY Graphic Design Tools • see also » Free Trials

Social Media Management

Hootsuite – free plan – 3 social profiles and basic features.
Buffer – free plan – 1 social profile per platform, 1 user, 10 scheduled posts per profile.
see all » Social Media Management Tools • see also » Free Trials

SEO Tool Suites

SEO PowerSuite – free version – with basic features (desktop software).
WebCEO – free plan – 2 active projects, 6 keywords tracked, other limitations.
Lipperhey – free plan – with limited features.
Analytics SEO – free plan – 10 keyword rank checks weekly, other limitations, MUST use the account at least once a month.
see all » SEO Tools • see also » Free Trials

Local SEO

GeoRanker – free plan – 500 credits for rank tracker and limited features.
see all » Local SEO Services • see all » Free Trials

Social Media Analytics

Social Analyticsfree tool – Chrome browser extension. Key stats for social media platforms.
SharedCount – free plan – up to 10,000 daily queries to track URL shares, likes, and more.
quintly – free plan – Facebook-only, 3 profiles, 1 dashboard, 1 user, 30 days data period.
see all » Social Media Analtyics Tools • see also » Free Trials

Social Media Monitoring

Mention – free plan – 250 mentions per month.
see all » Social Media Monitoring • see also » Free Trials

Facebook Analysis & Management

Fanpage Karma – free basic analysis – of Facebook fan page with signup.
Agorapulse Barometer – free tool – benchmark your Facebook page and post on many factors.
LikeAlyzer – free tool – measure & analyze the potential & effectiveness of your Facebook Pages.
Wolfram|Alpha Personal Analytics for Facebook – free tool – analysis of your activity on Facebook.
see all » Facebook Marketing Tools • see also » Free Trials

Twitter Analysis & Management

TweetDeck – free tool – Twitter management tool (bought by Twitter).
Twellow – free tool – find relevant Twitter users by geography or category.
Tweriod – free analysis – up to 1000 of your followers
ManageFlitter – free plan – limited features to cleanup and grow your account.
SocialBro Free Analysis Tool – free analysis plan – for personal users with followers+follows < 5000.
see all » Twitter Marketing Tools • see also » Free Trials

Social Sharing Tools

AddThis – free plan – basic sharing buttons for Facebook, Twitter, Pinterest, LinkedIn, more.
Facebook: Social Plugins – free tool – see what FB friends have liked, shared, or commented on.
LinkedIn: Pluginsfree tool – quick way to drop LinkedIn functionality into your website.
Pinterest: Goodiesfree tool – help Pinners follow and share your work.
see all » Social Media Sharing Tools • see also » Free Trials

Heatmap Analytics

Hotjar – free plan – up to 3 heatmaps, funnels, forms, polls and surveys; 300 recordings. Sample size of 2,000 page views per day. Snapshot size of 1,000 visits for heatmaps, forms; 100 recordings.
Inspectlet – free plan – 100 recorded sessions per month, limited features.
Mouseflow – free plan – 100 recorded sessions per month, limited features.
see all » Website Heatmap Analytics Tools • see also » Free Trials

Website Tools

Website Monitoring

StatusCake – free plan – with limitations. 5 minute uptime check rate.
Uptime Robot – free plan – with limitations. 5 minute monitoring intervals.
see all » Website Uptime Monitoring Tools • see also » Free Trials

Website Live Chat

Zopim (by Zendesk) – free plan – 1 agent with 1 concurrent chat.
Olark – free plan – 1 operator, 20 chats per month, limited features.
Zoho SalesIQ – free plan – 2 users, 100 chat sessions per month, track 5K visitors per month.
LivePerson – free plan – 1 log-in, unlimited conversations? (site mentions “up to 150 content banners per month” in one place, but not in others…)
see all » Website Live Chat Software • see also » Free Trials

Customer Support

Freshdesk – free plan – includes 3 agents, email & phone channels.
Groove – free plan – includes 2 users, 1 mailbox, and basic features.
see all » Website Customer Support Software • see also » Free Trials

Form Builders

Typeform – free plan – unlimited basic typeforms & responses, does not include Pro features.
JotForm – free plan – unlimited forms/reports/fields, 100 monthly submissions, 100 MB, etc.
FormSite – free plan – 5 forms, 100 items per form, 10 results per form, 50MB file space.
Wufoo – free plan – 3 forms, 100 entries, 10 fields, 1 user, 3 reports.
see all » Online Form Builder Tools • see also » Free Trials

Website Builders

Jimdo – free plan – subdomain, ad supported, limited features.
Yola – free plan – subdomain, 3 pages, limited bandwidth/storage, limited features.
Weebly – free plan – subdomain, Weebly branding, limited features.
Duda – free plan – subdomain, ad supported, limited features.
see all » Online Website Builder Tools • see also » Free Trials

Stock Photo Marketplaces

Pixabay – free images – (but small selection than many commercial sites)
see all » Stock Photo Sites

Ecommerce Software

Magento – free software – popular cart, large market share. “Community Edition” version is free.
OpenCartfree software – among the more popular platforms for 3rd-party templates & themes.
osCommercefree software – formerly a leading platform, seems to have lost some momentum.
Zen Cartfree software – popular platform for 3rd-party templates & themes, at some markets.
Ubercartfree software – open source e-commerce shopping cart that integrates with Drupal.
TomatoCartfree software – designed for offering great user experience for all digital devices.
CubeCartfree software – free ecommerce solution.
simpleCart(js)free software – simple javascript shopping cart.
see all » Self-Hosted Ecommerce Software

Business Tools

Business Dashboards

Cyfe – free plan – up to 5 dashboard widgets.
Dasheroo – free plan – up to 12 data insights, 4 dashboards, 1 mashup insight.
see all » Business Intelligence Dashboards • see also » Free Trials

Team Chat

HipChat – free plan – seems to have essentially everything except video chat screensharing.
Slack – free plan – search & browse 10k most recent messages + have 10 service integrations.
Flowdock – free plan – for teams of five or less.
Campfire – free plan – 4 chatters with 10 MB of storage.
see all » Team Chat Messaging Tools • see also » Free Trials

Project Management

Asana – free plan – for teams up to 15, includes a subset of features.
Trello – free plan – unlimited basic features (no integrations, larger files, etc.)
Kanban Tool – free plan – 2 boards, 2 users, no file attachments.
Wimi – free personal plan – (3 users, 10 GB, 8 workspaces.
see all » Project Management Software & Services • see also » Free Trials

Domain Names

Domain Appraisal

EstiBot.com – free searches – Limited to a few free searches per day.
Domainindex.com – free searches – Limited to 7 appraisals per day for free.
see all » Domain Appraisal Services

Domain Name Idea Generators

Lean Domain Searchfree tool – Useful. Combines your word(s) with common domain words.
Bust A Namefree tool – Takes work. You provide the seed words and this tool combines them.
Impossibility!free tool – Add adjectives, verbs or nouns to the beginning or end of your word.
Domainrfree tool – Niche. Most useful for seeing how keywords combine with uncommon TLDs.
Dot-o-matorfree tool – Combine beginnings + ending using lists of word types or your words.
DomainsBotfree tool – Easy to use. Type your words, get suggestions based on synonyms.
NameStationfree tool – Got message, “Sign up free to continue.”
NameMeshfree tool – Easy to use. Type words, get results grouped by: Common, Similar, New, SEO, Short, Fun, Extra, Mix.
WORDOIDfree tool – Interesting! Generates made-up words no more than 10 letters long.
Panabeefree tool – Easy to use, type your word(s) and modifies it… switching letters, etc.
DomainTyperfree tool – Easy to use, nothing major to customize, but unusual results.
DomainItfree tool – Seems to just use some basic synonyms and word re-ordering.
NameTumbler.com – free tool – Select word types, add to beginning or end of your word(s).
NameStall – free tool – Select word types, add to beginning or end of your word(s).
see all » Domain Name Idea Generators