Affiliate Marketing • Business / General • Content Marketing • Conversion Optimization • Domain Names • Ecommerce • Email Marketing • Graphic Design • Online Advertising / PPC • Search Engine Optimization (SEO) • Social Media Marketing • Web Analytics • Web Design • Web Hosting

This is a summary of the information in the MarketingTerms.com digital marketing tools directory.

Started only recently, with 1,000+ neatly-organized digital marketing tools, this is already one of the largest resources of its kind. It will continue to double and triple in size, all while making you a better, more efficient marketer.

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Click any “more” or “see all” link to see additional tools in the relevant category or sub-category.

Search Engine Optimization

SEO Tool Suites » Moz – link research, analytics, rank tracker, crawl test, more. » more
SEO Rank Checkers » Authority Labs – 30 day free trial, no credit card required » more
Keyword Research » SpyFu – spy on the keywords competitors are using for SEO and PPC. » more
Link Building » Ahrefs – crawls 5 million web pages, indexes 12 trillion known links. » more
Local SEO » BrightLocal – citation tracker, local rank racker, review site tracking, more. » more
Technical SEO » Screaming Frog – Desktop website spidering software. » more
Courses » Udemy – search engine optimization certification courses (various). » more
Forums » /r/SEO/ – largest SEO subreddit at Reddit. » more
YouTube » Moz – in-depth whiteboard videos, presentations from MozCon… » more
Conferences » SMX (Search Marketing Expo) – many events around the world. » more

see all » Search Engine Optimization Tools

Social Media Marketing

Social Media Management » Hootsuite – social media management for many platforms. » more
Social Media Monitoring » Mention – claims to search billions of sources in real time. » more
Social Media Analytics » Social Analytics – free Chrome extension shows social stats. » more
Influencer Marketing » Klout – features a number from 1-100 that represents your influence. » more
Social Sharing Tools » AddThis – add a variety of sharing buttons to your website. » more
Facebook Analysis » Fanpage Karma – analysis of content, times & types, influencers… » more
Twitter Management » ManageFlitter – tools for working faster & smart with Twitter. » more
Instagram Management » ScheduGram – scheduling for later, supports multiple accounts. » more
Pinterest Management » Tailwind – schedule posts, monitor conversations, analyze results. » more
Social Networks » Facebook – most popular social network, used by every demographic. » more
Forums » /r/socialmedia/ – largest social media subreddit at Reddit. » more
Podcasts » Social Pros Podcast – weekly, Jay Baer and Adam Brown talk to social pros. » more
YouTube » Savvy Sexy Social – not-boring videos on social media and business. » more
Certifications » Hootsuite Certification in Social Media – by Hootsuite, $199, does not expire. » more
Courses » Udemy – social media marketing courses (various). » more
Conferences » Social Media Week – many events in the U.S. and around the world. » more

see all » Social Media Marketing Tools

PPC / Online Advertising

PPC Search Ads » Google AdWords – huge reach on Google.com and publisher partners. » more
PPC Social Ads » Facebook Ads – huge audience, large percentage of them are daily users. » more
Forums » #PPCchat – Twitter chat about PPC, every Tuesday at 12 PM EST. » more
Podcasts » The Art of Paid Traffic – weekly, covers ads for search and social media. » more
Blogs » Search Engine Land – SEM category of the industry news site. » more
YouTube » Google AdWords – regular updates from the Googlers. » more
Certifications » Google AdWords Certifications – by Google, free, last for 12 months. » more
Courses  » Udemy – Google AdWords courses (various). » more
Conferences » Hero Conf – conference devoted entirely to PPC » more

see all » PPC / Online Advertising Tools

Conversion Optimization

A/B & Multivariate Testing » Optimizely – testing, personalization, targeting, analytics. » more
Landing Pages » Instapage – generator with many templates and integrations. » more
Heatmap Analytics » Lucky Orange – all-in-one conversion optimization suite. » more
Email Opt-In Conversion » OptinMonster – easily create and A/B test lead capture forms. » more
YouTube » ConversionXL – mix of basics, how-to, site reviews, interviews. » more
Certifications » Optimizely – by Optimizely, $100, maintenance needed for major releases. » more
Course » Udemy – conversion optimization courses (various). » more
Conference » ConversionXL Live – from the publishers of the popular Conversion XL blog. » more

see all » Conversion Rate Optimization Tools

Ecommerce

Online Store Hosting » BigCommerce – good worldwide usage. Many apps and add-ons. » more
Ecommerce Software » Magento – very popular, large market share on all surveys. » more
Ecommerce Templates » TemplateMonster – templates for many ecommerce platforms » more
Payment Processing » PayPal – 2.9% + $0.30 per U.S. transaction with no monthly fees. » more
Ecommerce Optimization » StoreYa – various services to plug into eCommerce stores. » more
Drop Shipping » Worldwide Brands – 14 million+ products as of May 10, 2013. » more
Forums » /r/ecommerce/ – largest ecommerce subreddit at Reddit. » more
YouTube » MyWifeQuitHerJob – covers common ecommerce questions. » more
Conferences » Internet Retailer – driven by editorial staff at Internet Retailer magazine. » more

see all » Ecommerce Tools

Email Marketing

Email Marketing Software » AWeber – popular with many digital marketing bloggers. » more
Transactional Email » Mandrill – developed by MailChimp (and integrates with them). » more
Email Lead Capture » OptinMonster – cross-platform tool to build a variety of opt-in forms. » more
Spam Filter Checking » mxtoolbox.com – check DNS MX, IP or domain vs. blacklists, more. » more
Code Testing » Litmus – previews in 40+ email clients, more features on higher plans. » more
Content Testing » “Subject Line Gold” – simulate results for your subject line. » more
List Cleaning » BriteVerify – real-time email validation with an emphasis on easy-of-use. » more
Other Email Tools » Email Hunter – enter a domain name to search for email addresses. » more

see all » Email Marketing Tools

Website Analytics

Website Analytics » Google Analytics – free – the most popular free web analytics service. » more
Mobile Analytics » Flurry Analytics – now part of the Yahoo Mobile Developer Suite. » more
Real-Time Analytics » Clicky – “Everything in Clicky is up-to-the-minute real time.” » more
Heatmap Analytics » Lucky Orange – all-in-one conversion optimization suite. » more
Business Dashboards » Cyfe – free basic plan and low-cost paid plans. » more
Certifications » Google Analytics IQ – by Google, free, last for 18 months. » more
Courses » Udemy – analytics & automation courses (various). » more
Conferences » eMetrics Summit – digital marketing analytics events in several countries » more

see all » Web Analytics Tools

Content Marketing

Content Curation » BuzzSumo – see what content does best for any topic or competitor. » more
Content Creation » Scripted – original content on demand. Prices published on the website. » more
Copywriting Tools » Emotional Marketing Value Headline Analyzer – scores 0% to 100%. » more
Plagiarism Checkers » Grammarly – grammar helper and plagiarism checker. » more
Forums » /r/content_marketing/ – largest content marketing subreddit. » more
Podcasts » Content Inc – twice weekly, short videos with one idea to change your business. » more
YouTube » Content Marketing Institute – many videos on content marketing. » more
Courses » Udemy – content marketing courses (various) » more
Conferences » Content Marketing World – event by the Content Marketing Institute. » more

see all » Content Marketing Tools

Graphic Design

Design-Contest Sites » 99designs – many, many types of design contests. » more
Stock Photo Marketplaces » Shutterstock – one of the largest selections of stock photos. » more
Logo Design Services » Logoworks – specify the # of concepts, designers and revisions. » more
DIY Graphic Design Tools » Canva – amazingly popular online graphic design editor. » more
Infographic Creation » Venngage – service that is all about creating infographics. » more
Design Deals & Bundles » BundleHunt – one big bundle at a time. » more
Forums » /r/graphic_design/ – largest graphic design subreddit at Reddit. » more
YouTube »  Roberto Blake – covers a wide range of creative topics. » more

see all » Graphic Design Tools

Website Design

Website Builders » Squarespace – website plans (beyond a cover page) from $8 / month. » more
Form Builders » Formstack – cross-platform online form builder with optimization features. » more
Content Management Systems » WordPress – the most-used CMS, by a large margin. » more
Website Templates » Theme Forest – 20,340 website templates as of October 2015. » more
WordPress Themes » Theme Forest – 5,768 WordPress themes as of November 2015. » more
Website Performance » GTmetrix – includes PageSpeed, YSlow, Waterfall Chart, more. » more
Other Tools » shouldiuseacarousel.com – well, should you? » more
Forums » /r/web_design/ – largest web design subreddit at Reddit » more
Podcasts » Web Agency Podcast – bi-weekly, covers issues for web agency owners. » more
YouTube » Tuts+ Web Design – mix of how-to and what-is videos. » more
Conferences » An Event Apart – the design conference for people who make websites. » more

see all » Website Design Tools

Domain Names

Domain Registration » Namecheap – competitively-priced domains and related services. » more
Domain Idea Generator » Lean Domain Search – mixes your words with common words. » more
Domain Name Marketplace » Sedo – 18+ million aftermarket domains. » more
Domain Appraisal » EstiBot.com – algorithmic  estimates. A few free searches per day. » more
Whois Domain Info » GWhois – no-nonsense site focused on Whois search. » more

see all » Domain Name Tools

Web Hosting

General Hosting » Bluehost – starter plans from $7.49 per month for a 12 month term. » more
WordPress Hosting » WP Engine – WordPress-only. Prices start at $29 per month. » more
Website Monitoring » Uptime Robot – Free plan with limits. Pro plan $5.50+ per month. » more
Uptime Status Checking
 » currentlydown.com – down for everyone or just you? plus history » more
SSL Testing
 » COMODO SSL Analyzer – detailed info, including vulnerability to attacks. » more
Forums » Web Hosting Talk – largest web hosting forum. » more
Conferences » HostingCon

see all » Web Hosting Tools

Affiliate Marketing

Affiliate Networks » CJ Affiliate – Large network. Many top e-retailers. » more
CPA Networks » Clickbooth – Large company with extensive “About Us” info. » more
Affiliate Software » iDevAffiliate – available as PHP/MySQL owned or a leased version. » more
Affiliate Management » AffiliateTraction – 59 employees per LinkedIn as of 11/22/2015. » more
Forums » AffiliateFix – Large forum for affiliate marketing and related topics. » more
Miscellaneous » The PMA – Performance Marketing Association » more
Podcasts » Affiliate Buzz – James Martell’s podcast, since 2003. » more
Blogs » Smart Passive Income – very open, easy-to-understand blog about online income. » more
YouTube » AffiliateTip – short Q&A on common affiliate marketing topics. » more
Courses » Udemy – affiliate marketing courses (various). » more
Conferences » Affiliate Summit – massive event for the affiliate marketing industry. » more

see all » Affiliate Marketing Tools

Business, General

Competitor Research » SimilarWeb – free overview, paid plan for in-depth info. » more
Business Dashboards » Cyfe – free basic plan and low-cost paid plans. more detail. » more
Team Chat » Slack – has a tremendous amount of buzz, many users rave about the UI. » more
Project Management » Basecamp – easy to use, many people already familiar with it. » more
Customer Support » Freshdesk – 30 day free trial. » more
Live Chat Software » LiveChat – 30 day free trial with no credit card required. » more
Freelancer Help » Upwork – large marketplace formed from merger of oDesk and Elance. » more
Business Plan Generators » LivePlan – online business plan creator service. » more
Proposal Generators » Quote Roller – 14 day free trial with no credit card required. » more
Webinars » GoToWebinar – 30 day free trial. Webinar plans from $109 / month. » more
Forums » Inbound.org – members vote on links with an emphasis on inbound. » more
Podcasts » Mixergy – nearly daily, Andrew Warner interviews successful entrepreneurs. » more
YouTube » Google Small Business – variety of topics, some Google, some not. » more

see all » Digital Business Tools