Definition

The selection and coordination of available components to create the layout and structure of a Web page.

Information

Web design has a significant impact on Web marketing efforts. Factors involved include:

* how visitors find the site
(search engine optimization)

* how long visitors use the site
(site stickiness)

* how likely visitors are to return
(repeat visitors)

* how often visitors buy or register
(conversion rate)

Related Terms

view all terms in the Web Design and Marketing glossary or all terms in the Digital Marketing glossary

Sites

dmoz.org : Web Design and Development

Tools > Web Design Services & Tools

Articles

What Is Design?
ClickZ (March 29, 2001)

The Web for Dummies
ClickZ (March 15, 2001)

End of Web Design
useit.com Alertbox (July 23, 2000)

Ten Good Deeds in Web Design
useit.com Alertbox (October 3, 1999)

The Top Ten New Mistakes of Web Design
useit.com Alertbox (May 30, 1999)

Differences Between Print Design and Web Design
useit.com Alertbox (January 24, 1999)

Top Ten Mistakes in Web Design
useit.com Alertbox (May 1996)