splash page
Definition
A branding page before the home page of a Web site.
Information
Splash pages are usually graphic-intensive pages
that appear before the main home page. Some feature standard graphic
format such as GIF and JPEG; others feature formats such as Macromedia
Flash that require a special plug-in (which a visitor must download
if he or she does not already have one). Some splash pages automatically refresh
to the home page upon completion; others require the visitors
to click on an entrance button or text link.
While some marketers believe that splash pages are a necessary part of the brand experience, users may not view them in the same light. It is worth noting that very few of the most highly-trafficked
destinations on the Web use splash pages.
The phrases "splash page" and "Flash page" are sometimes used interchangeably. While it is true that many splash pages
use Macromedia Flash technology, the terms are not synonymous, as some
splash pages do not use Flash.
Synonyms
n/a
Related Terms
home page
Sites
n/a
Articles
Splash Pages: Pros and Cons
About.com (March 3, 2002)
It May Flash, but It Doesn't Streak
ClickZ (March 14, 2001)
Let the User Skip the Splash Page
evolt.org (September 5, 1999)
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