An online ad significantly taller than the 120×240 vertical banner.
Skyscraper ads are tall — very tall — with heights often ranging from 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). For a long time there was no standard sizes to which buyers and sellers adhered. This made skyscraper ads the province of large, well-branded sites that could sell custom advertising packages.
The IAB has since announced standard sizes for skyscraper ads. The standard skyscraper is 120×600 and the wide skyscraper is 160×600. With standards in place, skyscraper ads became more common at advertising networks.
Skyscraper ads are often called skyscraper banners, although some examples have mimicked the look of a banner by using a combination of ad buttons and text.
Some Early Adopters of Skyscraper Ads
(with dimensions listed in parentheses)
Tech Republic (125×600)
TechWeb (text & buttons)
The Economist (120×800)
The New York Times (140×800)
Bigger Is Better
ClickZ (February 27, 2003)
Special Report: Are Bigger Online Ads Really Better?
E-Commerce Times (July 26, 2001)
Studies Say Banner Ads Work, But Bigger Is Better
E-Commerce Times (July 19, 2001)
Skyscraper Ads Increase in Popularity, High in Cost
AdRelevance (June 18, 2001)