rep firm
Definition
Ad sales partner specializing primarily in single-site sales.
Information
Rep firms, short for site representation firms, act as an outsourced advertising
sales force. Rep firms focus on high-traffic, well-branded sites. Given the amount
of focus on individual sites, participants must have sufficient ad inventory
to justify representation. Exclusive representation is often required.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
site representation firm
Related Terms
advertising network, sponsorship
Sites
Winstar Interactive
HerAgency.com
Articles
Smart Online Buying Includes Site-Specific Rep Firms
ClickZ (January 15, 2001)
Ad Networks and Rep Firms: Know the Difference
ClickZ (November 6, 2000)
Selecting The Best Rep Firm - Final Screen
ClickZ (July 12, 1999)
|
