rep firm
Definition
Ad sales partner specializing primarily in single-site sales.
Information
Rep firms, short for site representation firms, act as an outsourced advertising
sales force. Rep firms focus on high-traffic, well-branded sites. Given the amount
of focus on individual sites, participants must have sufficient ad inventory
to justify representation. Exclusive representation is often required.
Synonyms
site representation firm
Related Terms
advertising network, sponsorship
Sites
Winstar Interactive
HerAgency.com
Articles
Smart Online Buying Includes Site-Specific Rep Firms
ClickZ (January 15, 2001)
Ad Networks and Rep Firms: Know the Difference
ClickZ (November 6, 2000)
Selecting The Best Rep Firm - Final Screen
ClickZ (July 12, 1999)
|
