Definition

Ad sales partner specializing primarily in single-site sales.

Information

Rep firms, short for site representation firms, act as an outsourced advertising sales force. Rep firms focus on high-traffic, well-branded sites. Given the amount of focus on individual sites, participants must have sufficient ad inventory to justify representation. Exclusive representation is often required.

Related Terms

advertising network, sponsorship

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary

Marketplace [ads]

marketingterms.com/discounts/ – discount codes for items frequently used by digital marketers; design, domains, hosting, PPC, SEO, more.

Sites

Winstar Interactive

Articles

Smart Online Buying Includes Site-Specific Rep Firms
ClickZ (January 15, 2001)

Ad Networks and Rep Firms: Know the Difference
ClickZ (November 6, 2000)

Selecting The Best Rep Firm – Final Screen
ClickZ (July 12, 1999)