Definition

Ad sales partner specializing primarily in single-site sales.


Information

Rep firms, short for site representation firms, act as an outsourced advertising sales force. Rep firms focus on high-traffic, well-branded sites. Given the amount of focus on individual sites, participants must have sufficient ad inventory to justify representation. Exclusive representation is often required.

see also: Digital Marketing Tools

Related Terms

advertising network, sponsorship

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary

Marketplace [ads]

marketingterms.com/discounts/ – discount codes for items frequently used by digital marketers; design, domains, hosting, PPC, SEO, more.

Sites

Winstar Interactive

Articles

Smart Online Buying Includes Site-Specific Rep Firms
ClickZ (January 15, 2001)

Ad Networks and Rep Firms: Know the Difference
ClickZ (November 6, 2000)

Selecting The Best Rep Firm – Final Screen
ClickZ (July 12, 1999)