Ad sales partner specializing primarily in single-site sales.
Rep firms, short for site representation firms, act as an outsourced advertising sales force. Rep firms focus on high-traffic, well-branded sites. Given the amount of focus on individual sites, participants must have sufficient ad inventory to justify representation. Exclusive representation is often required.
see also: Digital Marketing Tools
marketingterms.com/discounts/ – discount codes for items frequently used by digital marketers; design, domains, hosting, PPC, SEO, more.
Smart Online Buying Includes Site-Specific Rep Firms
ClickZ (January 15, 2001)
Ad Networks and Rep Firms: Know the Difference
ClickZ (November 6, 2000)
Selecting The Best Rep Firm – Final Screen
ClickZ (July 12, 1999)