pop-under ad
Definition
An ad that displays in a new browser window behind the current browser window.
Information
The pop-under ad is the sneakier relative of the pop-up ad. While pop-up ads are often shown (and closed) instantly, pop-under ads linger behind the current browser window, appearing only after other windows have been closed.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
pop-behind ad
Related Terms
beyond the banner, interstitial, pop-up ad
Sites
jenett.org : ASAP!
"A Stand Against Pop-under ads!"
Articles
Making Pop-Under Ads Work?
ClickZ (July 15, 2002)
Online Ads That Are Irksome--and Effective
BusinessWeek Online (September 3, 2001)
Yahoo Puts Pop-Unders to the Test
ZDNet News (August 24, 2001)
How to Make Users Hate Online Advertising
ClickZ (August 2, 2001)
X10: What Counts, Though You Might Not Like It
ClickZ (July 27, 2001)
'Pop-Under' Ads Click Off Web Surfers
FOXNews.com (July 6, 2001)
The Bad News About Pop-Under Spam
CNET News.com (June 20, 2001)
The X10 Question: Traffic Without Dollars?
E-Commerce Times (June 14, 2001)
Online Ads Get In Your Face
CNET News.com (June 13, 2001)
|
