Permission Marketing

Definition

Marketing centered around obtaining customer consent to receive information from a company.

Information

Coined and popularized by Seth Godin, permission marketing is the opposite of traditional interruption marketing. Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, “turning strangers into friends, and friends into customers.”

Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages.

Synonyms

opt-in marketing

Related Terms

email marketing, opt-in email

Sites

Permission.com
permission guru Seth Godin.

Yahoo: Business : Marketing : Direct Email : Opt-In

Articles

Mandating Permission Won’t Solve Spam
ClickZ (March 10, 2003)

Opt-This, Opt-That: Putting Permission to Rest
Small Business Computing (October 18, 2002)

Permission Marketers: Did We Blow It?
Traffick (September 6, 2001)

It’s Not About Permission, It’s About Trust
ClickZ (August 4, 2000)

Permissions Are Not All Created Equal
ClickZ (June 26, 2000)

Earn Permission to Sell by Serving
ClickZ (May 15, 2000)

Permission Is Dead – Long Live Permission
ClickZ (May 1, 2000)

Permission Fades
ClickZ (July 26, 1999)