permission marketing
Definition
Marketing centered around obtaining customer consent to receive information from a company.
Information
Coined and popularized by Seth Godin, permission marketing is the opposite
of traditional interruption marketing. Permission marketing is about building
an ongoing relationship of increasing depth with customers. In the words of Seth
Godin, "turning strangers into friends, and friends into customers."
Permission marketing has been hailed as a way for marketers to succeed in a world
increasingly cluttered with marketing messages.
Synonyms
opt-in marketing
Related Terms
email marketing, opt-in email
Products
Permission Marketing: Turning Strangers Into Friends, and Friends into Customers (book)
by Seth Godin, Don Peppers
Sites
Permission.com
permission guru Seth Godin.
Yahoo: Business : Marketing : Direct Email : Opt-In
Articles
Mandating Permission Won't Solve Spam
ClickZ (March 10, 2003)
Opt-This, Opt-That: Putting Permission to Rest
ClickZ (October 18, 2002)
Permission is All About Your Relationship
ClickZ (June 24, 2002)
Permission Marketers: Did We Blow It?
Traffick (September 6, 2001)
It's Not About Permission, It's About Trust
ClickZ (August 4, 2000)
Permissions Are Not All Created Equal
ClickZ (June 26, 2000)
Earn Permission to Sell by Serving
ClickZ (May 15, 2000)
Permission Is Dead - Long Live Permission
ClickZ (May 1, 2000)
Permission Fades
ClickZ (July 26, 1999)
The Six Levels of Permission
Fast Company (April 1999)
Permission Marketing
Fast Company (April 1999)
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