Definition

The percentage of people who pass on a message or file.

Information

Pass-along rates are a measure of word-of-mouth marketing. Objects typically passed include email messages, Web pages and multimedia files. Content typically passed includes humor and entertainment, late-breaking news, shopping specials, and technical gizmos.

Tools

marketingterms Email Marketing Services & Tools
marketingterms 2016 Email Marketing Price Comparison

Related Terms

email marketing, viral marketing

view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary

Courses

Udemy: Email Marketing – learn email marketing with online courses.

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Articles

How-To Do Viral Marketing: The Ultimate Archive of Videos & Podcasts
MarketingTerms.com (February 15, 2012)