Definition
The percentage of people who pass on a message or file.
Information
Pass-along rates are a measure of word-of-mouth marketing. Objects typically passed include email messages, Web pages and multimedia files. Content typically passed includes humor and entertainment, late-breaking news, shopping specials, and technical gizmos.
see also: Digital Marketing Tools
Related Terms
email marketing, viral marketing
view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary
