page view
Definition
Request to load a single HTML page.
Information
Page views are only important to the degree they play a part in a site's
revenue model. If a site earns much of its revenue from advertising, then
page views are important because of their contribution to ad inventory. If a site only earns revenue on sales, then page views
are not a key statistic. Page views without corresponding
sales may even be viewed as an expense.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
page impressions
Related Terms
CPM, impression
Sites
n/a
Articles
Yahoo! Tops One Billion Page Views in Month of April
Yahoo! (May 7, 1997)
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