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glossary

page view

Definition

Request to load a single HTML page.

Information

Page views are only important to the degree they play a part in a site's revenue model. If a site earns much of its revenue from advertising, then page views are important because of their contribution to ad inventory. If a site only earns revenue on sales, then page views are not a key statistic. Page views without corresponding sales may even be viewed as an expense.

Synonyms

page impressions

Related Terms

CPM, impression

Sites

n/a

Articles

Yahoo! Tops One Billion Page Views in Month of April
Yahoo! (May 7, 1997)