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Page views are only important to the degree they play a part in a site’s revenue model. If a site earns much of its revenue from advertising, then page views are important because of their contribution to ad inventory. If a site only earns revenue on sales, then page views are not a key statistic. Page views without corresponding sales may even be viewed as an expense.


page impressions

Related Terms

CPM, impression

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary