Media Kit


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media kit

Definition

A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.

Information

Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions. There are no static rules, and media kits vary greatly. However, they all share a common goal; to give prospective advertising buyers every reason and opportunity to make contact.

Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples

Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts

Synonyms

n/a

Related Terms

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Sites

AOL: advantage.aol.com

CNET : cnet.com/aboutcnet

MSN: advantage.msn.com

NYTimes.com : media kit

Yahoo! : advertising opportunities

Articles

What Makes a Good Online Media Kit?
ClickZ (April 13, 2000)

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