media kit
Definition
A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
Information
Media kits often contain information about rates, ad sizes and formats,
targeting options, audience profiles, case studies, contact information,
plus anything else that helps buyers make informed decisions. There
are no static rules, and media kits vary greatly. However, they all
share a common goal; to give prospective advertising buyers every reason
and opportunity to make contact.
Synonyms
n/a
Related Terms
n/a
Sites
AOL: advantage.aol.com
CNET : cnet.com/aboutcnet
MSN: advantage.msn.com
NYTimes.com : media kit
Yahoo! : advertising opportunities
Articles
What Makes a Good Online Media Kit?
ClickZ (April 13, 2000)
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