marketing plan
Definition
The part of the business plan outlining the marketing strategy for a product or service.
Information
The marketing plan includes information such as the product or service
offered, pricing, target market, competitors, marketing budget and promotional mix.
Luckily, marketers do not have to start from scratch. Off-the-shelf
software exists to guide entrepreneurs through the format of a business
plan. Some sites also offer sample business plans for added guidance.
Synonyms
n/a
Related Terms
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Products
The Marketing Plan: A Handbook (Includes Marketing PlanPro Cd-ROM) (book)
by Marian Burk Wood
Sites
bplans.com
sample business plans
Effective Marketing Plans
Web Marketing Plans
SBA : Starting Your Business : Business Plans
Yahoo : B2B : Corporate Services : Business Plans
Yahoo : Computers : Software : Business Plans
Articles
Creating a Business Plan That Works
ClickZ (January 9, 2001)
Business Plan of the Month Club
ClickZ (March 24, 2000)
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