incentivized traffic
Definition
Visitors who have received some form of compensation for visiting a site.
Information
The danger of incentivized traffic is when 3rd-party promoters compensate people for visiting your site without disclosing that information to you. Incentivized traffic is widely regarded as of a much lower quality than
unincentivized traffic. Incentivized visitors typically do only what
is necessary to gain the incentive and nothing more.
Incentives may come in the form of cash, points, or other
means. While incentivized clicks/traffic is the most notable incentive-based
action, other forms exist such as incentivized registrations.
Synonyms
incentivized clicks
Related Terms
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Sites
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Articles
Incentive Sites: Love Them or Leave Them
ClickZ (May 18, 2001)
Beware the Dot-Com Tollbooth
ClickZ (September 6, 2000)
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