Definition
A marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.
Information
Inbound marketing is best described as a passive sales model. Unlike outbound marketing, a buyer should make the "first move" before any promotional tactics are used.
Synonyms
inbound sales
Related Terms
n/a
Sites
HubSpot: Inbound Marketing Hub
Articles
The 2011 State of Inbound Marketing
SlideShare (2011)
Internet Marketing Glossary
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