HTML banner
Definition
A banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.
Information
HTML banners are often used for menus and search boxes, allowing interaction
before the visitor even reaches the destination site. This interactivity often
results in higher response rates than purely graphical banners, and it might draw
response from visitors who do not normally click on graphical banners.
Ads
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Synonyms
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Related Terms
banner ad
Sites
Yahoo - HTML banner specifications
Articles
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