guerilla marketing
Definition
Unconventional marketing intended to get maximum results from minimal resources.
Information
Coined by Jay Conrad Levinson, guerilla marketing is more about matching
wits than matching budgets. Guerilla marketing can be as different from
traditional marketing as guerilla warfare is from traditional warfare.
Rather than marching their marketing dollars forth like infantry divisions,
guerilla marketers snipe away with their marketing resources for
maximum impact.
Synonyms
(alternately spelled guerrilla marketing)
(often incorrectly spelled gorilla marketing)
Related Terms
n/a
Products
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (book)
by Jay Conrad Levinson
10 Steps to E-Business on a Shoestring (e-book)
by Wilson Internet Services
Sites
Guerilla Marketing Online - gmarketing.com
Guerilla Marketing Tactics - The Weekly Guerilla
Articles
Guerrillas in Our Midst
ClickZ (June 27, 2000)
Early-Stage Marketing for Start-Ups
ClickZ (June 13, 2000)
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