Marketing Terms.com - Internet marketing reference and Internet marketing article index

Frames
HTML Frames




Web (Google)
Marketing Terms
dictionary . education . acronyms . start

home

Marketing Terms.com - Internet marketing reference and Internet marketing article index
Internet Marketing Reference

categories

advertising metrics
advertising specifications
affiliate marketing
business and ebusiness
content and community
controversial marketing
domain names
email marketing
free web site promotion
linking strategy
online advertising
search engine marketing
web design and marketing
web site hosting


favorites

blog
SEO
PPC
CPM
text ad
.sig file
favicon
banner ad
pop-up ad
web hosting
deep linking
cost per click
skyscraper ad
link popularity
mousetrapping
viral marketing
click-through rate
surround session
guerilla marketing
beyond the banner
advertising network
self-serve advertising
permission marketing


contact us

suggest a new term
add a site or article
report error or 404
sponsor a category

glossary


frames

Definition

A structure that allows for the dividing of a Web page into two or more independent parts.

Information

Frames are often used to keep one or more parts of a Web page static while another part of the page is scrolled or loaded. Benefits can include faster page loading and the ability to keep a navigation bar present on the visible part of the page.

Most modern Web browsers support frames. Although browser support is rarely a problem, frames can present some other challenges that Web designers should be aware of:

Frames can bury many distinct pages under one URL, essentially breaking the URL structure. Site visitors may have problems bookmarking pages they want. The lack of direct entry to particular pages may also discourage linking from other Web sites and passalongs via email.

Frames can also present a dilemma in terms of optimizing a site for search engines. One workaround has been to use the <NOFRAMES> tag for search engine readable content. The <NOFRAMES> tag is used to display content to Web browsers that do not support frames. There are other workarounds to common frames-related problems, but they can be more time-consuming than their unframed alternatives. As always, evaluate whether the benefits exceed the costs.

Synonyms

HTML frames

Related Terms

Web design

Sites

htmlhelp.com : Design : Frames
Guide to frames usage.

gooddocuments.com : How Frames Work

Search Engine Watch : Search Engines and Frames

Articles

Tackling the Frames Dilemma
ClickZ (July 12, 2000)

Aren't Frames Bad?
gooddocuments.com (October 3, 1998)

Avoid Pitfalls With Frames
MarketPosition (February 1998)

Why Frames Suck (Most of the Time)
useit.com : Alertbox (December 1996)

new



 

 

Paid Search Course
Become Certified in
Paid Search Marketing
Email Marketing Course
Become Certified in
Email Marketing
Landing Page Optimization Course
Become Certified in
Landing Page Optimization
home . contact . about

Marketing Terms.com - Internet marketing reference and Internet marketing article index


Copyright © 2007
Crucial Marketing