exclusivity
Definition
Contract term in which one party grants another party sole rights with regard to a particular business function.
Information
Some advertising networks demand exclusivity. Some do not demand exclusivity,
but offer a higher rate for an exclusive deal than the standard rate
given to non-exclusive deals.
Most rep firms require exclusivity due to the in-depth relationships
they have with publishers.
A couple of affiliate networks demand exclusivity of their merchants,
but other affiliate networks have tried to exploit this by promoting
their non-exclusive terms.
Some affiliate programs demand exclusivity within their product category,
but they are exceptions, as few affiliate programs are
in a position to make extra demands.
Synonyms
n/a
Related Terms
advertising network, affiliate network, rep firm
Sites
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Articles
Exclusivity Still Sucks - ClickZ (May 25, 2001)
Exclusivity Sucks - ClickZ (March 24, 2000)
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